User-Center Design Workshop

User Centered Design (UCD) is both a perspective and a process. “Thinking about” users is important, but it is not enough.  You have to know which usability techniques are available and when they should be used.  How can you incorporate usability into your development process?  How can you get the most “bang” for your usability bucks?  In this workshop, we describe the variety of usability techniques that are available and discuss each technique in terms of costs and benefits.

Jim has over twenty years of experience helping high-tech companies incorporate usability into their product development processes.  In addition to seminars and workshops, he has taught undergraduate and graduate courses in Human Factors, Human-Computer Interaction, and Interface design.  This seminar represents a distillation of the knowledge Jim has acquired over the years, and is aimed at efficiently introducing developers to UCD.  It is not a “canned seminar,” but is tailored to the specific needs of the audience, with additional breadth, depth, or both as the customer chooses.

For more information, contact Jim.

Consumer Behavior Workshop

Do you know where and how your customers find out about your product?  What features are important?  How they make their purchase decision?  How many brands they considered?  What effect advertising had on the outcome?

Carlos Santos, Behavioral Researcher with over ten years of experience in the high-tech field, covers these and other aspects of Consumer Behavior in this half-day seminar/workshop.  Using findings from research he’s conducted around the world, Carlos can help your organization understand the subtle—and not so subtle—elements of Consumer Behavior that will provide your team with the knowledge to make strategic decisions.  From the role of industrial design to the importance of branding, the Consumer Behavior Workshop can make a difference for you.

For more information, contact Carlos.

Developing a Market Research Plan Workshop

Are your marketing questions best addressed via a survey or focus group?  How do you determine the price for your product?  How reliable is Internet research?  What sample size do you need?  How much do you need to budget for Market Research?

Whether your developing a new product or trying to reenergize sales of an existing one, this full-day workshop will provide you with specific recommendations regarding methodology, timelines, and budgets to attain your information objectives.  With over ten years experience in the field, ThoughtWare Solutions can help your organization develop a Market Research Plan that will get the most out of your Market Research Budget.

 For more information, contact Carlos.