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The most
common mistake when introducing a new product, technology, or service to
the marketplace is a lack of customer input.
Don’t
you want to know what the customer thinks of your product before you
invest millions of dollars in development costs? Introducing
a new product or technology to the market place has enough perils as it
is. ThoughtWare Solutions can
help you gauge customer reactions to the product or service concept while
there is still time to make a difference. Concept
and ideation research presents the idea of your product to likely
consumers and provides you with information about what is likely to work,
and more importantly, what will not.
The key to this research is in the presentation of the concept.
TWS has the expertise to design the research in such a way as to
fairly represent the product concept to the customer and subsequently
measure the customer’s response. This type of research is also ideal for gathering preliminary feedback on possible “positioning” for your product for future marketing communications or product placement. Conveying the benefits of a new product or technology can be difficult, especially if the benefit posed by the product requires technical explanation or presumes expertise on the part of the target customer. Why wait until your product is on the store shelf to find out if it meets customer expectations? The
researchers at ThoughtWare Solutions have been gauging customer reactions
to concepts for over ten years. Whether
you’re developing a derivative of an established product, or a
breakthrough technology that offers solutions to problems customers
didn’t know they had, TWS can design a study to quickly provide you with
meaningful, specific, and actionable feedback. From IT professionals to accountants, home PC users to plastic surgeons, teens to active seniors, TWS has the experience to conduct research with YOUR target customer. Email: drw@twsinc.com
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