Did you ever wonder why there are so many bad designs? Human factors can give your product or interface a competitive edge by identifying elements of your product that cause confusion and provides specific recommendations on how to improve them.

Many products today, particularly web sites, are difficult to use or could even be considered unusable.  Why?  Because developers don't integrate usability techniques into the process, or worse, use the wrong techniques!  Most developers don’t have the necessary human factors training -- human factors simply isn’t in their job description.  TWS can help select the right usability method -- and, most importantly, do the work that needs to be done, cost-effectively.

Usability testing is an empirical method for determining how people from your target market will use your product.  Usability sessions involve testing users and systematically observing them interacting with your product. Remember, designers are not users!  Regardless of how good your designers are it is essential to consider the product from the user’s point of view.  Users should be involved throughout the design process in a variety of ways.  It is particularly important to observe the success of users with respect to task goals and to obtain quantifiable measures of usability (e.g., time to navigate your website and errors).  TWS can design and conduct a complete usability-testing process for your product, or supplement your own usability program at any point in the process.

Whether your product is hardware or software -- anything from control panels to websites -- ThoughtWare Solutions, Inc. is ready to assist you.  We have demonstrated the ability to improve the usability of a wide variety products.  Several of these products have won awards for their ease of use as a result.  We are experts in conducting behavioral research.  If you want to understand how people interact with your product and how to improve its ease of use, contact TWS for a free proposal.

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      Telephone: (800) 216-1042

      Email: drw@twsinc.com