Don’t
have the budget or time for a typical Usability Test?
Consider a
Heuristic Evaluation, also known as an “Expert Review”.
As usability
experts, we can evaluate a product without recruiting users, providing you
with a fast, relatively inexpensive source of data.
Heuristic evaluations can be performed early, even before
prototypes are available, and they can be more comprehensive.
Since usability tests rely on specific tasks, not all aspects of
the user interface are tested, whereas heuristic evaluations cover all
aspects of the interface.
A heuristic
evaluation can be very effective in and of itself, especially if your
resources don’t allow for formal usability testing.
Optimally, heuristic evaluations are one step in a more
comprehensive usability effort, to collect preliminary information prior
to formal usability testing.
Heuristic
evaluations are also useful in the case of competitive products.
Conducting a formal usability test with each of your competitor’s
products can get very expensive very quickly.
However, a series of competitive heuristic evaluations
can provide you with objective feedback of specific product
characteristics, such as installation or set up, key usage tasks, and even
customer support.
We have been
hired to perform competitive evaluations of web sites, software, and
products such as digital cameras, office machines, and peripherals.
Case
Study
Email: drw@twsinc.com