What tasks do your customers undertake while performing their job?

Do you know how your customers behave in the retail environment?

How does the customer interact with your sales staff?

Let TWS provide you with the insights.

TWS has conducted ethnographic research for a variety of applications.  From “site visits” to identify relevant tasks that should be addressed in a new product’s design specifications, to in-store studies that show how customers interact with products and sales staff, TWS can design an ethnographic study for you or your client.  As part of identifying the “user experience,” we can help you develop accurate user profiles.  Knowing your users and the tasks they perform is essential to any usability effort! 

TWS can also collect survey data via laptop or PDA inside retail establishments, permitting us to provide you with “real-world” data while the shopping experience is still fresh in the consumer’s mind.

Finally, if you want to understand the purchase or customer support experience from the shopper’s perspective, TWS can design a “Mystery Shopping” project for you.  Knowing how your customers are treated when shopping for your product or attempting to have a problem resolved can provide insight into your customer points-of-contact, as well as specific recommendations to enhance the customer experience.

Email: drw@twsinc.com